5 Reasons Why Your Business Needs a Mobile Application

When you think of mobile apps, what comes to mind? The likes of Apple, Amazon, Walmart, Microsoft and other Fortune 500 companies, right? Probably.
But what if we told you that mobile apps aren’t limited to big brands alone? Like the big guns, mid and even small businesses need mobile apps, and we’ll highlight 5 reasons why.

Boost online visibility

As you strive to boost your offline visibility via billboards, signage, stickers, etc., you should also invest similar or more effort into building your online visibility.
And here is why:
The average American adult spends 3 hours and 43 minutes on their mobile devices. What does this mean for your business?
It means by complementing your website with a functional and user-friendly app; you’ll increase your online visibility significantly. Remember, apps are more accessible than websites. And they offer a better user experience.

Easy online shopping

Ordering products on a website should be a thing of the past. If you’ve ordered for goods via the website of a brand, you’ll agree that the process isn’t as smooth as ordering for products via mobile app.
Mobile apps don’t only boost brand awareness. They also add beauty and ease to the buying process. Plus, in-app purchases (placing orders on mobile apps) boost customer engagement and brand loyalty, as customers who have invested time, effort, and money downloading your app are less likely to switch to your competitors.
But note this: customers will bounce if your mobile app is fraught with bugs and glitches. So ensure you conduct mobile testing to eliminate issues that might lead to a bad user experience.

Create a direct marketing channel.

Are you looking for a way to market your offerings while providing valuable information to your customers? If yes, a mobile app is your best bet!

With this app, customers can easily access important information like prices, booking forms, user account news fees, etc. You can also leverage push notifications to remind customers about your product and services when deemed fit. Doing so can boost engagement and profits.

Boost customer engagement

Every business should prioritize customer engagement, as it’s instrumental to their growth.
According to studies, a customer that is completely engaged with a brand is likely to generate 23% more revenue than its unengaged counterpart.
Now, how do you increase your brand’s customer engagement?
By using a responsive and user-friendly mobile app!
With an in-built messaging feature or help desk within your business’s mobile app, communication with your customers can be easy and seamless. The result? Improved customer engagement and more revenue for your business.

Makes your business unique

How many small businesses have mobile apps? Not much.
Many small business owners don’t see the need to create a mobile app, probably because they are ignorant of its benefits.
By creating a mobile app for your business, you become unique. Imagine being the first business to offer a mobile app to your customers. They’ll certainly be impressed with your innovation.


Having a user-friendly and functional website isn’t enough for your business. It’s high time you started considering building an app. Yes, it’ll come at a cost.

However, the costs associated with building an app for your business won’t supersede the benefits you’ll gain from rolling out a mobile app.

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