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3 Ways to Increase Brand Recognition
If you’re a business owner, your primary goal is to increase sales to take home more revenue. To make sales, people need to know who you are, what you sell, and why your business is better than the rest. The best way to take your company and services to the next level is by growing your brand recognition.
Your brand is your identity. It’s what people are going to think of when they hear your company’s name. We all know major brands, such as McDonald’s, Walmart, and Starbucks, and what these brands stand for. While becoming a household name like these brands can take quite a long time, there are plenty of ways you can become a trusted leader in your industry and region.
To make your business stand out among the rest, keep reading to find three ways to increase brand awareness.
1. Harness the power of social media
Instagram, Facebook, Twitter, YouTube—these are just some of the many popular social media networks that people across the globe use on a daily basis. In fact, roughly 2.65 billion people use at least one social media platform, which is only expected to increase in the future.
With so many people online sharing thoughts, posting photos, and communicating with peers, it’s crucial for businesses to get online and reach these consumers. Social media is a great way for you to promote your brand online. Create an Instagram account to post photos of new products, use Twitter to communicate with your audience, and post events and updates on Facebook. A social media management tool is a worthwhile investment to ensure you stay on top of every account and post regularly.
Along with posting regularly, make sure you interact with your audience. A creative way to boost engagement and market your small business is by hosting online contests. Contest ideas include:
- Caption contents, where the funniest caption wins a prize
- Photo contents, where the user with the best photo with your product wins
- Location contests, where users have to guess the location of the photo
- Sweepstakes, where users comment their Instagram handle and tag a friend and a random user wins
2. Design promotional products
It’s estimated that Americans are exposed to anywhere between 4,000 and 10,000 advertisements a day. As a business, it’s unrealistic to turn everyone you meet into a customer. However, having people recognize your brand name and logo will promote your services through word of mouth. If you are new to the concept of print-on-demand, visit the URL here to learn more.
Promotional gifts, such as custom tote bags and t-shirts, are a great way to increase brand recognition. Whenever a recipient wears, uses, or displays one of your branded products, people nearby will see your logo and begin to recognize it. Some popular promotional products you may want to hand out at your next marketing event or trade show to make a big impression include:
- Custom bags, such as tote bags, backpacks, and duffel bags
- Promotional office items, such as pens, calendars, and desk accessories
- Branded tech, such as Airpods, Bluetooth speakers, and power banks
- Personalized apparel, such as hoodies, pants, jackets, and shirts
- Customized drinkware, such as water bottles, tumblers, and mugs
3. Team up with an influencer
Combine your promotional products with the power of social media by teaming up with an influencer. An influencer is someone who, as you might guess, has a lot of influence. This influence can be on any social media platform, such as Facebook, Instagram, Twitter, and YouTube.
When searching for a social media influencer, make sure they have a following that’s similar to your target audience. For example, if you own a small boutique that sells vintage clothing, an Instagram influencer that’s known for fashion may be a good fit. Or, if you’re a woodworker, look for an interior design influencer who can post a picture of one of your pieces of work.
Influencers are great for building value into your brand because they have thousands of followers in a specific niche. When they promote a product, their followers will often trust them and be more prone to purchasing what they use on a daily basis. This heightened awareness will drive sales and make your brand more well-known.
Wrapping up
Becoming a household name won’t happen overnight. However, with these three tips on how to increase brand recognition, you’re business will be on its way to becoming a leader in your industry.
