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Digital Brand Boosts For SMEs
(This is a contributed post)
Want to get your brand’s name out there? Want it to be synonymous with a particular product, issue, or field? Then you need to get the digital side of your marketing right. Luckily, that is something that can be done pretty simply by following the guide below.
Social media
Whether its Facebook, Instagram, or Twitter or all of the platforms, having a presence on social media can be fantastic for your business’s brand. Of course, to make this as useful as possible, it’s necessary to have a diagnostic strategy for social media posts and interaction.
In particular, if you are looking to develop brand awareness and loyalty then providing engaging content with a specific value to your users is vital. The best content will be material that is matched in tone and substance to the demographic that you are looking to attract. Something that means some initial research by your marketing team can go along way.
Apps
Another way to boost your brand online is to create an app for customers to download. After all, you are placing your brand in their pocket, with the opportunity of them accessing your content 24/7!
However, just like any other digital aspect of brand marketing, it is essential that the creation and launch of a business app is done right. What this means is that you need to carefully consider the value that your app will offer the client in term of information, entertainment, or interactivity.
You also must be sure that your process flows and wireframe design are as reliable as possible. Something that mobile app testing can help you to establish. Of course, don’t forget to run a beta launch as well as this can help to catch any of those last bugs. In fact, running a beta test is crucial because you don’t want your app to be associated with unreliability and poor performance as this can damage your brand rather than boost. It.
Websites
Your website is like a digital shop front, and this makes it an essential element of promoting your brand online. In fact, if your customer is searching for your company, and you SEO is halfway decent, it will be the first thing that came across.
With this in mind, you need to ensure that your website is at least three things. The first is that it is visually appealing. Static columns of text are a no-no no matter how small your business is, and using your site as only a catalog for information is not a great idea either.
Don’t forget to optimize website design for mobile for a positive user experience. 
Also, your site needs to be easy to use and not leave potential customers feeling frustrated or like they are wasting their time. This is where decent UX comes in, something that you can read more about here.
Lastly, for the sake of your brand, you really must have ample ways to communicate embedded in your site. In fact, communication is so important because most issues, problems, and queries can be quickly resolved by speaking to someone in person or using a chatbot placed on your site. What this means is that you customers exposure to the site will be much more positive and this then will reflect positivity on your brand.
