(This is a contributed post)
First impressions matter in the business world. If you fail to make the right impression from day one, then it’s likely that potential clients are just going to move straight onto the competitoon. Indeed, issues with a first impression are the reason why some business websites have a high bounce rate. A big bounce rate can be a company killer as it means that you’re never going to get the key level of conversions that you would like. This is particularly problematic if you’re running a PPC campaign as you will get the clicks but you won’t get the hits. Luckily, there are some easy and great ways that you can improve the first impression that customers have of your business. Let’s explore some of the best options here.
Does your address matter when you are running a business? It certainly can. For instance, your address could lead to more foot traffic for your business. You are always going to get more foot traffic for a major city address compared with an office on the outskirts. This is one of the reasons why these addresses are so attractive to business owners. The problem is that the cost of an address like this may not fit into your budget and that’s understandable. Offices are expensive and this is one of the reasons why a lot of smaller businesses on the market are now run from home, remotely. However, this does present another issue. If you run your business from home, then the company is going to look small to clients as well and that’s the last thing that you want. You need to appear at the same level as major companies.
One of the ways that you can do this is by utilzing the services of a virtual office address. This can be an alternative to office rental services and it’s a highly attractive choice. With a virtual office, it will seem as though you are running your business from a major city address. Some virtual offices even have boardrooms and meeting rooms that you can use to impress clients. At the same time, there’s no heavy cost so it’s easily going to fit into a lot of small business budgets. You can impress your clients and keep the spending level under control.
If you give your customers the silent treatment, then they are never going to be happy with your level of service. Customers and clients want to interact and engage with your business. They want to feel as though you are listening to their thoughts and concerns. They want to make sure that businesses they buy from understand their needs.
These days, there are lots of different ways that you can engage with your customers. For instance, you can think about engaging through social media. You can ask questions, respond to mentions, and even utilze UGC to promote your business. User generated content is a great way to guarantee that users feel completely engaged and connected to your business.
You might also want to think about engaging through email marketing and similar choices. With email marketing, you can generate leads for your business and ensure that you check in with clients after they complete a service. That’s important because it can lead the crucial repeat sale. Don’t forget, that business owners will not be able to survive if customers only buy once. You need to make sure that they are choosing to purchase from your business multiple times.
We think it’s fair to say that the employees in your business model can be the lifeline of your company. Without the right employees, you are always going to struggle to make the right first impression with your business. You’ll often find that in reviews for business, great employees are singled out and so to are employees that do not meet the expectations of clients. There are a few ways that you can make sure that employees do impress your clients.
For instance, you can think about ensuring that you get the right employees on your team from day one. You can do this by hiring a recruitment manager. With the support of these experts, you can guarantee that you can get the best employees from your business. You should also think about introducing a style and dress guide into your business. It’s the little details that can matter here quite a lot. You need to make sure that you ensure that employees are well groomed. This is particularly crucial for any employee that is going to have a high level of interaction with your clients.
Aside from this, you should make sure that you are working to increase training for your employees. This will guarantee that they are more effective at fulfilling their role. That does include ensuring that they offer the right answers to customers who demand better service from your business.
Finally, you need to be careful when using outsourcing services in your business model. It’s true that outsourcing can make your business seem larger than it actually and therefore help you impress your clients. However, you do have to be careful here. You need to make sure that you choose the right outsourcing company. The wrong one can damage the reputation of your business on the market and that’s the last thing you want.
You always need to check reviews, particularly for outsourcing services such as deliveries. If you don’t get deliveries right in your business model, it’s going to hurt your business reputation a lot.
We hope this helps you understand some of the ways that you can change your business and ensure that clients love what they say. Remember, it’s a fallacy to say that customers want to buy from the underdog. While this might be a romantic notion it’s hardly ever the case. Instead, clients want to buy from businesses that are tried and proven on the market. That’s exactly how you need to appear to them.