When it comes to business, you can often be wondering what ways you can make your brand more well known. You might think about social media, and ensuring you advertise your brand as often as possible. You may even think about your logo design and the things you want to do within your business, however, a business event can be one of the best ways to really have a more relaxed approach to sales towards customers. I wanted to share with you some of the fun ways you can make more of the business event.
Make it more informal when it comes to food and drink
People are always more sociable when there are food and drink involved, so why not make this part of your event when it comes to this aspect. It can help people relax and enjoy things. It could be as simple as offering an Insulated Beer Growler keg and a buffet or something far more elaborate like champagne and cocktails and canapes. Food and drink will help people relax and embrace the festivities, it can also be an icebreaker and taking point while you are waiting for things to start such as speakers or presentations.
Get other local business involved
The next thing to think about when it comes to your own business event is to get other businesses involved. Focus on your local area, and enable them to use your platform to make sure that they can be part of it as well. It makes the vent bigger and more sociable, and it also enables you to work closely within the community and be part of something special. It could even lead on to bigger events and also sponsorship. It also makes the event more accessible.
Use social media to make it interactive
Once the event is taking place, encourage people to share and be interactive online through social media. This is a great way to gain feedback and also advertise for future events that will take place. Creating your own hashtag could also be beneficial. You may also want to try live tweeting and also facebook lives or Instagram stories. Again this is a great advertising tool. It also really helps to keep track of feedback as it is happening, it is an excellent insight into how other people think and feel at your business event.
Add incentives on the day
Finally, think about adding incentives for the day. If you have other businesses involved then why not join forces with them to offer amazing packages for consumers on the day. You could also add other incentives to customers such as discount codes or freebies. This event is a marketing and advertising tool it will be destined to drum up some business or gain some exposure, so adding incentives can make things much easier for you as a business on the day.
I hope that this helps you when it comes to your business event allowing it to be fun for all involved on the day.