Is Video Marketing More Than A Gimmick?

(This is a contributed post)

Today’s online business is competing with both great campaigns and dwindling consumer attention spans. Your aim is to engage with your target audience by hiring digital agencies to create and market-relevant content that makes a connection with your audience. One of the best ways to do this is through video marketing. 

Despite written content still being an effective tool and great for SEO value, video marketing has some great sales conversion benefits. You can contact R6 Digital Video for examples of what a reputable company can achieve. 

video marketingThere is a wealth of consumer data and information which shows that the best way to engage with your audience is by creating bite-sized video content. 75% of video viewers visit a business’ website after viewing a video and 12% purchase the product featured in the video. An engaging video increases consumers’ understanding of your product, service or message by as much as 75%. One of the driving reasons for why video content is so successful is that it allows consumers, digital agencies, and businesses to connect on a sensory level. 

Telling a product or company’s story through video can create a much stronger emotional connection to a brand than articles or still images. Video sharing is also very popular on social media channels which are a great way to build brand awareness, engagement and loyalty with consumers. To give you an idea of their reach, 500 years worth of YouTube videos are watched DAILY on Facebook! Mobile video adverts have a completion rate of over 88% so discuss how you can integrate them into your marketing campaign with your digital agency! 

Choosing the right web design company who will integrate your professional videos 

If you run a company of any size, you will already know how important your online presence is in reaching both new and returning customers. But, it is important to get this presence right to get the best possible results.

If you are looking for a web design agency to set up or run your business’ online presence, then you need to ensure that you hire the right agency. One of the first steps you need to take is to find an agency that has experience working with your business sector. This ensures that they understand the specific problems that your sector faces and the best way to meet and overcome these issues. However, you also want a web design agency that will treat your business as unique, and understands your goals. 

In addition to this, you want the design agency to have the skills and experience of setting up systems for business. They should understand the content needs of business clients, how best to approach email marketing for your customers and the type of analytics that will support the online presence you want to create. An understanding of security should also be high on the list of things you are looking for when choosing a website design agency. Can they provide the security needed for online payments to be processed? Do they understand the need for designated members’ areas? How will they approach these and other security issues?

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