Is Your Business’s Website Performing at its Best?

(This is a contributed post)

What does your website say about your business? This may seem like an odd question, but is one that is well worth considering. Your website is often the first contact that potential customers have with your business. Therefore, your website creates that all-important first impression, so it is vital that your site makes that first impression a positive one. 

Having a business website is essential nowadays, and is expected by customers. However, merely having any old website is not enough. Instead, your website needs to be professional,  exceed customer expectations, and provide an excellent user experience for the customer. But what makes a successful website that customers love? Read on to find out:

User Experience

business websiteHave you ever clicked onto a website and then waited for it to load, and then waited some more before giving up and hitting the back button before the site has even opened? If so, you are not alone. Customers want to be able to shop quickly, and to find exactly what they are looking for in a short space of time. With so many competing websites to choose from, a potential customer is more likely to hit the back button than sit and wait patiently while your site slowly loads. To prevent lost sales, it is vital to use web hosting that is up to the task and provides a fast, efficient experience for your potential customers. Shared hosting can cause your site to slow down, so a cheap vps (virtual private server) is an excellent option to keep your website running at its best.

Focusing on user experience can give your conversion rates a big boost. Site visitors are far more likely to make a purchase if they can easily find the information and products that they need.


Search engine optimization is the backbone of a successful website. Getting your SEO right and making your site search engine friendly will increase your search engine performance and boost the number of visitors to your site. Utilizing SEO in the correct way will ensure that your business appears in a better position on SERPs (search engine results pages), and increases the likelihood of people clicking through to your site. 

If you aren’t familiar with SEO and how it works, trying to implement it can sometimes do more harm than good. SEO is an ever-evolving area and requires up-to-date knowledge to achieve results. If you plan to tackle your SEO yourself, make sure that you research the subject first.


Strong content is essential to a company’s website for many reasons. Having relevant copy and images that add value to the experience of visiting your site is a recipe for website success. Concise, useful copy attracts more visitors to a website, boosts the business’s reputation, and increases the likelihood of sales. For example, product descriptions and images that clearly explain a product’s features and highlight its key benefits are far more likely to increase product sales, than a blurry image and a sparse product description.

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