(This is a contributed post)
How do you feel about your business’ success right now? Maybe you’re not quite on the level you always thought you would be right now? Don’t let yourself panic here; there’s a lot that can harm your business, but there’s a lot more you can do to help your business grow and expand and find more success along the way!
Indeed, every small business out there can find success in different ways, and it’s really up to you the direction your company goes in. Even the smallest of things can allow you to grow your business, and expand tenfold, especially if you employ these small methods in tandem. And to help put you on the right track, you need budget friendly yet impactful ways to put your business on the next level; here are our top picks.
You need people who believe in your business as much as you do on your side right now. You need people who know what they’re doing, and can leverage their own skills and potential network contacts in favor of pushing your business further, because they can see a way of forwarding their own career at the same time.
All in all, you want someone who can very much intertwine the two worlds here, as it’ll prove they care about your business, and ensure they go the extra mile in the day to day operations. You’re going to have to offer something more (maybe money, maybe benefits) to attract such people, and you need to get good at spotting talent when it’s in the interview room with you.
One great thing to do right now is to bring someone else on board, but in the form of another employee. No, instead you’re looking for someone who knows more than you, about the company you’re running and the sector you’re working in, so you can learn from them and use their advice to push your business further forward. Indeed, you’re looking for a mentor here, and they’re a lot easier to find and convince to take under their wing than you might think!
You can even use business advisory services to find someone capable of giving you regular, actionable and direct advice that can really help you to run your company well. You want them to know the ins and outs of your company, and if you’ve specifically contracted their services, you can guarantee they’re in it for the long haul just like you.
Maybe you need to think about the time you’re using when it comes to managing your business? How are you allocating out the precious hours you have in the day? You might like to stay as flexible as possible, and square things away as and when you can, but you also have the chance to be much more strategic here. You can choose to define what happens when, which can really help you to assign focus where it’s really needed.
And if you’re trying to elevate your business right now, you’re clearly needing to focus a lot more on things like talent acquisition and/or marketing, or maybe you’re simply trying to further innovate a popular product. And if there’s 8 hours in your day, at least 4 of those hours need to go to the top task in the list above. The other 4 can be divided up amongst smaller, simpler tasks, such as accounting, management, and customer service.
Finally, it’s time to think about the way you’re using social media. As a platform designed primarily for interaction amongst users, any business account you hold should be used with a similar principle in mind. Namely, it’s time to stop the general marketing train, and time to start getting more personal with your posts.
You want people to interact with you, and when you take your brand and your products right to their own ‘front door’, it’s much easier to get them to pay attention if you’re personable and likable. If you have a sort of face of your own; most of all, a brand needs to be down to earth, and in touch with the platform it’s on, and that’s easier to accomplish than you might think.
How is your company growing? Maybe you’re doubting your abilities right now – after all, taking your business to the next level sounds like a tricky thing to do, and it can be, of course!