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Top Search Engine Optimization Strategies for 2020
Search engine optimization, or SEO, is the backbone of contemporary online business strategy. It’s basically the first test you must pass before you’re able to win over the loyalty of potential-customers: how easy are you to find on a search engine? SEO isn’t easy, and it’s definitely not an exact science. However, you shouldn’t despair. There are some guidelines, tips, and tricks that you can employ to better your company’s rankings.
In this post, we’ll cover the most important SEO strategies you should be deploying in 2020. Some may take months to develop, and others you can get done by the end of the day. Either way, the sooner you get started, the sooner you’ll start seeing your bottom line grow.
Paid search results page ads
One of the quickest ways you can get on users’ radars is by paying for ads on search engine results pages. Not sure what those are? Do a quick experiment for yourself: hop on Google and search “running shoes.” At the top of the page, you’ll probably see an ad. You can tell because it’s labeled “ad” right next to the URL.
By looking for the most high-volume searches in your industry, you too can plant ads on results pages. These may not gain as much traffic as organic search results – consumers tend to be wary of ads in a way they’re not wary of natural results – you’ll definitely still see an uptick in engagement with your website. Not sure what searches are best to place ads on? A pay per click consultant can walk you through this ad strategy, and how your business can benefit from it.
Content, content, content
While you’ve got your consultant working on finding the best possible results pages for you to plant ads, it’s time to think about your long-term strategy. Google cares first and foremost about user engagement and experience, and they want users to find pages they actually enjoy and want to interact with when they use its search engine.
So, when a trusted brand produces informative, user-friendly content, Google is likely to reward them by displaying them high on search results rankings. That’s why you need to start developing high-quality content ASAP. Looking for a few guidelines? Try these:
- Produce content in an area where you are an expert. Does your organization sell accounting software for small businesses? Then you should consider starting a blog explaining accounting tips, bookkeeping strategies, and other related technical topics.
- Diversify content, if you have the budget. Blogs are cheap and easy to maintain, but they don’t have the viral quality of a high-production YouTube video or shareable infographic. If you sell makeup, for instance, producing eye-catching and helpful makeup tutorials is an excellent way to gain user interest, respect, and dedication.
- Remember to stay on-trend. Users don’t want to read something they already know, or watch a tutorial for something that’s last year’s fashion. Stay in-tune to what users care about most.
You should get started with a blog-building website today, as the longer you’ve got content up on the web, the better.
Quality Links
The next strategy you should pursue is high-value link-building. Part of the way the Google (and other search engines) algorithm ranks sites on its results page is by seeing how well-referred-to your site is. So, for instance, if your tax software blog is highly respected in the tax community, with many other blogs and companies linking to your informative whitepapers and engaging blog posts, Google will “think” you’re a trustworthy site – which means you’ll rank higher on results pages.
How do you build these links? There are two ways.
- First, the most straightforward way is to produce awesome content. If it’s good, people will want to share it and link to it. That’s how sites like Wikipedia or Mayo Clinic are able to consistently rank highly.
- Second, if you have friends in the business, you may want to strike a deal with them. If they include a few links to your blog post in their blogs, you’ll do the same for them. Then, you both rise in the rankings.
The fact is that links are hard to come by, and developing great services, an awesome business model, and killer content is really the most reliable way to build a strong link profile for your company.
SEO is constantly changing, but a few things remain true: Google wants to deliver high-quality content to users, so making sure you’re providing it is the best way to stay ahead of the pack.
